Jim Mora is a football coach. Mora played college football with the Washington Huskies from 1980 to 1983, and began his coaching career there as a graduate assistant in 1984.

Mora most recently served as the head coach of the UCLA Bruins. Prior to taking the job at UCLA, Mora served as a head coach in the NFL, coaching the Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. He led the Falcons to a record of 11–5 and a first round bye in the playoffs. Atlanta hosted and defeated the St. Louis Rams 47–17 in the divisional round, and advanced to the NFC Championship Game, where they lost 27–10 on the road to the Philadelphia Eagles.He is the son of retired NFL head coach Jim E. Mora.

After his dismissal by the Seahawks, Mora accepted a position as a commentator with the NFL Network. Mora has also served as an analyst for Fox Sports.In July 2019, it was announced that Mora would be serving as a rotating color analyst on the network's ESPN College Football coverage.