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DAN COUGHLIN
Business Acceleration Expert
Dan Coughlin is in the practical idea business. His goal is to give clients, audience members, and readers practical ideas they can use immediately to accelerate their most important business outcomes - and their careers.
He is president of The Coughlin Company, Inc., a consulting firm at the forefront of work on business acceleration, which is the field of study of how organizations generate sustainable, profitable growth.
Dan has been quoted on preserving employee dignity in The New York Times business section, Investor's Business Daily on analyzing business results, and has a four-page interview on mid-level managers appearing in the Summer 2007 Edition of MWorld, the Journal of the American Management Association, and has had his articles on management, leadership, strategy and innovation placed more than 100 times in trade publications.
As a business speaker, Dan has provided hundreds of presentations on business acceleration to clients including Toyota, McDonald's, Coca-Cola, Marriott, St. Louis Cardinals, AT&T, Boeing, Eli Lilly, IKON Office Solutions, American Bar Association, and more than 75 other organizations. His topics include change management, leadership, teamwork, strategy, branding, and innovation.
As an executive coach, Dan has provided more than 1,500 Executive Coaching sessions for presidents, vice-presidents, senior directors, and national managers at Fortune 500 and major privately owned companies. He has invested over 3,000 hours on site observing executives and managers in more than 20 industries. His business coaching concentrates on improving decision-making, communication, and talent management.
As an Organizational Development consultant, Dan concentrates on organizational strategy, execution, problem-solving, and innovation.
Dan's first book, Corporate Catalysts: How To Make Your Company More Successful, Whatever Your Title, Income or Authority (Career Press, 2005)) attacks many widely-held corporate fallacies and provides an enormously pragmatic approach to accelerating individual careers and high priority organizational outcomes. Corporate Catalysts has been published in Chinese as well as English, and has been used in the Executive Education programs at Boeing, McDonald's, GSD&M, Marriott, and Ronald McDonald House Charities.
His second book, Accelerate: 20 Practical Lessons to Boost Business Momentum (Kaplan Publishing, 2007) provides practical insights into accelerating a manager's performance, the performance of his or her staff and organization, and the impact the organization has on consumers.
He holds a bachelor's of science degree in mechanical engineering from the University of Notre Dame and a master's degree in arts and teaching from Webster University. He has served as an adjunct professor on entrepreneurship and leadership for St. Louis University and Webster University's Graduate School of Business.
Dan lives in St. Louis, MO with his wife, Barb, and their children, Sarah and Ben.
DAN COUGHLIN'S TOPICS:
ACCELERATE YOUR IMPACT AS A LEADER
Take out your business card, and cross out your title. It has nothing to do with your ability to lead. In this high-energy, high-impact session, Dan Coughlin gives the TEN LEADERSHIP ACTIONS necessary to influence key decision-makers at all levels. He debunks the traditional myths of leadership, and shows how every employee can impact the way other people think and drive better sustainable results through more effective teamwork. Customers don't care about which department was most successful. They only care about the value the departments deliver collectively to them. Leaders create more value for customers by effectively influencing divergent individuals to support a common cause. Dan explains how every leadership style can be effective, except for the dreaded chameleon who changes his or her style depending on who else is in the room. He gives powerful insights on how audience members can give candid feedback to fellow employees and still maintain a strong relationship.
BUSINESS INNOVATION
Business innovation is about finding better ways to boost productivity, performance, and profitability. A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to your organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient. Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He shows how every employee can generate breakthrough ideas to increase efficiency, expedite execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People's Successes), audience members will walk away with ideas they can use immediately to generate powerful innovations. Dan explains how successful business innovators boldly walk away from a lot of good ideas so they can focus on a few great ideas. He explains the four phases of innovation and the importance of prototyping to save time and money. If you want your organization to propel itself beyond today's performance level, this is a must-attend session.
ACCELERATE YOUR BRAND
Your brand is your reputation in the marketplace. Your brand is the perception of value that customers think they receive when they buy from your organization. It's not what you want to be; it's what customers believe you are right now. Dan Coughlin, who has worked with such world-class brands as Toyota, McDonald's, Marriott, Prudential, Coca-Cola, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires. He shows the critical and integrated relationship between purpose, business research, strategy, planning, execution, and marketing that ultimately determines the brand you have. He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with constant innovation can ruin a brand and destroy the sustainable, profitable growth of an organization.
ACCELERATE SALES
Sales are the cash flow engine in every organization. Every sale, whether it's an impulse buy or one that occurs over a long sales cycle, is a value-based sale. Selling is the process of convincing another person that your value is worth theirs. Does the prospective customer understand the full value of what he or she can receive from your product or service? Does this value connect in a meaningful way to his or her desired outcomes? Is the value received worth enough to him or her to pay you what you are asking for? Sales people impact not only short-term cash flow, but also long-term customer relationships and the equity in the business. In this presentation, Dan Coughlin guides sales people to leverage their strengths and passions, deliver dramatically differentiated value to their customers and prospects, and generate the sales they need to make this quarter a success. And he goes deeper into showing how great relationships create a steady flow of sustainable, profitable sales. This is not a rah-rah sales rally, but rather an intensely practical session for sales people in all industries.
ACCELERATE THROUGH THE STORM: SURVIVE THE ECONOMIC HURRICANE THROUGH AN OBSESSION WITH IMPROVING BUSINESS BASICS
The past ten years have been filled with rhetoric about the new economy, reengineering, cutting-edge technologies, and a manic obsession with getting rid of anything related to the past. It's become enormously clear that surviving this economic storm and thriving in the future requires a return to the business basics of the past. In this practical, highly relevant session for business managers and executives, Dan Coughlin provides user-friendly processes that can be applied immediately and over the long term to deliver great management performances. Topics include:
* Take the hardest step in business: a step back to think through the alternatives.
* Strengthen your foundation first.
* Know why you do what you do.
* Manage talent, don't abandon it.
* Review past successes, preview future ones.
* Use more focus, less frenzy.
* Provide direction, not dictatorship.
* Prepare with precision.
For the past eleven years Dan Coughlin has emphasized the importance of business basics to management audiences at Toyota, McDonald's, Marriott, Abbott, Boeing, St. Louis Cardinals, Eli Lilly, Prudential Capital Group, Coca-Cola, YPO, Vistage, Shawnee Mission Medical Center, BMC Software, and more than 100 other organizations. Today more than ever Dan's message on business basics is critically important to the short-term and long term success of business managers and executives.
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865 - 546 - 0000
