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GEORGE WALTHER
Expert In Communication Effectiveness
George Walther is an acknowledged expert at boosting your communication effectiveness. People who manage, sell, collect past-due accounts, negotiate, serve customers, and seek to project a more positive image, regard his PHONE POWER book, seminars, and audio/video tapes as classic guides. His second book, POWER TALKING , shows people in every walk of life how to be more positive and persuasive, in every conversation. U PSIDE-DOWN MARKETING , his newest book and speaking topic, focuses on maximizing profit leverage opportunities.
George is one of fewer than 100 professional speakers to hold the National Speakers Association's highest award for platform excellence, the "CPAE," as well as the highest professional speaking designation, the "CSP." He earned an MBA in Marketing from UCLA, and a Bachelor's degree in Speech. His work is published around the world by Putnam, McGraw-Hill, Simon & Schuster, Nightingale-Conant, and Berkley Books, with many foreign language editions.
The widely-acclaimed professional speaker and author...
* Earned B.A. in Rhetoric and Public Address Summa cum laude
* Honors student at UCLA Graduate School of Management, earned MBA in Marketing
* Worked through college & grad school as TWA airline campus sales rep
* Recruited by major ad agency to handle multi-million dollar accounts
* Felt the entrepreneurial call in 1980 and became full-time speaker/author
* Parlayed business knowledge into career as professional seminar leader
* Wrote Phone Power in 1986, paperback now in13th printing
* Hired by many Fortune 500 companies as consultant/speaker
* In 1989 received highest award for speaking skills and professionalism from
* National Speakers Association: "CPAE" Speakers Hall of Fame
* Created many audio/video training programs used around the world
* Power Talking published June, 1991 by G.P. Putnam’s Sons. Berkley paperback edition now in eighth printing
* In 1992 received National Speakers Association’s "Certified Speaking Professional" (CSP) designation. Fewer than 100 professional speakers hold both CPAE and CSP.
* Upside-Down Marketing published in 1994 by McGraw-Hill
* Heat Up Your Cold Calls published in 2005 by Dearborn Trade Publishing
* His books have been widely published around the world in multiple languages, and have also been published as audio and video programs.
* What You Say Is What You Get published in 2000
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