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HARRY BECKWITH
Author of Selling The Invisible
One of the world's most respected marketers, Harry Beckwith has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo.
His first book, Selling the Invisible, was named one of the top ten business and management books of all time. His subsequent Business Week bestsellers, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. His reading of What Clients Love was named one of 2003's top five business audio books, and his latest book, You, Inc, already has been named a Booksense Notable Book of the Year--an honor given fewer than five business-related books annually.
Four years after achieving the lowest high school grade point average of anyone ever admitted to Stanford University, he graduated from that school Phi Beta Kappa. Then, a dalliance with "the law": Editor-in-Chief of Oregon Law Review (the school's highest honor), a clerkship with a federal judge, and five seemingly endless years of practice.
After those years of addressing Oregon juries of twelve people, Harry felt ready to move up. "I was ready to start lying to larger audiences,” he has said. Naturally, he chose advertising. Four years later, he was named creative supervisor of Carmichael-Lynch in Minneapolis, four times Advertising Age's pick as America's most creative mid-sized agency.
When Harry is not running (the equivalent of twice around the world over the past thirty years), wondering if his wife Christine might be the world’s most beautiful woman, or watching almost every movie ever made, he is unusually busy producing offspring-- Brooks, Harry, Will, Tim, Cole and Cooper--and sending painfully large tuition checks to their colleges.
When he catches his breath and calms his accountants, his serves on the Athletic Board at Stanford, tries in vain to regain his nine handicap in golf, and plays Webkinz with his ten year-old daughter--an experience every man should enjoy once in his life.
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