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Jim Cathcart: Author of The Acorn Principle

JIM CATHCART
Author of The Acorn Principle


Jim Cathcart is Founder and CEO of Cathcart Institute, Inc., a for-profit think tank of advisors to business owners, leaders and executives in the areas of executive development, professional speaking and sales improvement.

Jim Cathcart's twenty-six years of study in applied behavioral science resulted in The Acorn Principle, a top seller in hardcover and the nation's number two best selling e-book in the year 2000. Jim is the author of thirteen books including Relationship Selling, and the newly released The Eight Competencies of Relationship Selling, which is setting the new standard for selling in this hyper-connected era. He is a member of the exclusive Speakers Roundtable, 20 of the most popular speakers in the world. As cofounder of MentorU.com and ProfessionalSpeaker.com he is leading a new wave of digital learning. He is the recipient of The Golden Gavel Award from Toastmasters International for 2001, winner of the Cavett Award and Past President of the National Speakers Association (NSA).

Topic Descriptions

Relationship Selling - The Eight Competencies of Sales Excellence

We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style, and how to connect with the underlying elements in buying psychology that most people never heard of.

Self-Leadership - Rethinking Ourselves For a New Era

"If you can't lead yourself, please don't lead others." The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly Rethink: our markets, our systems, our relationships, our strategies and ourselves. This presentation combines stories, visuals, research and audience interaction to dramatically improve the way we think and act.

Helping People Grow - The Acorn Principle

Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self-motivated. Based on nine years of psychological research into personal effectiveness. A fascinating exploration of what makes us who we are, and how to use it.

Lifetime Customer Loyalty - The Grandma Factor

When you find meaning in what you do, you bring value to what you do. Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This presentation focuses on the ways systems, strategies, standards and relationships impact service. Jim teaches building your clientele through "Up-Serving".


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